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Everything I learned in business school and the tech industry, packaged in evergreen courses for your specific needs.

For aspiring founders, creative entrepreneurs and professionals who want to level up their business acumen.

The Startup Academy

No clue how to take your product from idea to launch? Been there. No LinkedIn following or idea on how to create connections that will change your future? Been there, too. 

I created my first business in 2011, and I’ve been helping others launch or scale their brands ever since. I know what it takes to create & grow a profitable business, and I've packaged up my methods to help you do the same.

Have you been “on the verge of” or “about to” invest in yourself for far too long?

Imagine your future self as a #boss living a life by your own design. You control your legacy and are actively building a brand and following that will allow you to scale your business and career beyond your wildest dreams.

I've been helping entrepreneurs, founders and executives do that for almost a decade.

...the list goes on!

You don't feel ready

You don't know HOW to begin

You don't have the finances to start

You don't have a business plan

You don't know a thing about marketing

You don’t know why anyone would want to buy from you

I've seen HUNDREDS of entrepreneurs go through the same struggle. Either:

Successful businesses aren't run by the smartest or most talented people, they are run by hustlers who understand the basic building blocks to running any business. 

And lucky for you, I not only know what they are, but I am giving you EVERYTHING you need to know in my course. just need to have the proper frameworks to do so.

I'm here to tell you that it IS possible for you to launch that idea and you CAN start and scale the business of your dreams...

I can tell you with complete certainty that with my business accelerator, this is possible. I’ve successfully launched 3 businesses and helped hundreds of clients using the exact strategies I teach in this course, so the proof is in the results. 

It’s time to step into your next phase of growth and expansion.

It all starts with this decision.

How could that knowledge change your future?

Your A-Z roadmap for starting and scaling a product-based business. I’ll walk you through everything from ideation to validation, sourcing and creating your MVP (minimum viable product) to opening up your online store and creating a website that will sell your products for you. 

This course is the culmination of my 9 years working with thousands of entrepreneurs, and will give you everything you need to start (or scale) the business of your dreams.

Grow What You Love Digital Accelerator

the courses

This starter kit is for product AND service based entrepreneurs who want to learn how to create an online brand and share it with the world. I'm sharing my battle-tested branding and marketing frameworks that will tell you exactly how to create and share your unique selling proposition so you can grow what you love no matter where you are at in your business. 

This course takes the marketing + branding modules from the GWYL accelerator and shares your MUST HAVE essentials for building and scaling a profitable brand.

Grow What You Love lite: An intensive in digital marketing 

To compete effectively in this digital-first world with ever increasing competition for your audience’s attention, you need to create an authentic brand voice across all of your digital channels. That means if you leave out LinkedIn, you’re missing out on sales, collaborations and the opportunity to maximize your brand’s potential.

In my signature masterclass, I will help you build a comprehensive brand platform by teaching you how to optimize your profile for maximum exposure, execute my signature sales-first content marketing tactics to increase your reach and finish with step-by-step direct messaging strategies to get your brand in front of the right people so you can, you guessed it, grow what you love. 

Building a profitable business takes more than just having a website or running ads

One of the biggest questions I get from clients and organizations is how to scale their influence and grow online, to which my response is always the same:

Leveraging LinkedIn Masterclass

Praise from past students

Erina McWilliams, Founder Bliss Bites

"Celina’s course was so spot on! She is clearly a master at branding and marketing and it shows in her easy to follow and fun modules, along with real life examples that made everything clear for me. If you have any questions about starting a business, take this course!"

Mel Bandler, Fair Trade USA

"I just took Celina’s LinkedIn masterclass and I feel like I'm armed with amazing tools to amplify my profile and share content that captures attention better. Since I put her tips to use, my engagement has increased tenfold! I HIGHLY recommend this course."

Are you ready to take the first step towards creating real change in your life and your business?

- Shonda Rhimes

“Dreams are lovely. But they are just dreams. Fleeting, ephemeral, pretty. But dreams do not come true just because you dream them. It's hard work that makes things happen. It's hard work that creates change.”