My secret sauce?
An equal mix of keyword-driven strategy, results-focused frameworks and targeted copy that speaks to YOUR audience.
I’m a globe-trotting content marketer and Go to Market consultant who loves to shed light on what it actually takes to grow a business. From lead generation assets that capture new customers or enablement materials that equip sales teams, I've done it all.
I'm also a career coach who has worked for major tech companies and can tell you exactly what it takes to land a job at Google, Facebook or YOUR dream company.
My mission in life is to help founders, businesses & driven career seekers achieve their goals faster with the right assets so they can reach more people and create more impact.
Cue the sad music, the montage of me staring in bagel shop windows and weeks of trying to digest subpar gluten-free baked goods. Who were they trying to kid?
Determined to not let my allergy deprive me of a single cake, cookie or muffin, I took action and formed my first business: a vegan gluten-free baking company, so that no New Yorker would ever have to suffer a dry, overpriced gluten-free pastry every again.
That journey began in 2011 and eventually led me to Europe, where I honed my expertise of brand building, go to market strategy and creating sales-driven copy with startups across 15 different countries and 3 continents including the United States, South America and Southeast Asia.
It’s a combination of knowing who your audience is, what unique value proposition you offer and the right messaging + channels to connect the dots.
A few years, in I realized that if I wanted to scale my impact even further and help other businesses achieve incredible results, I needed to learn from experts. Real world knowledge is great, but I’ve learned first hand that to be a truly effective digital marketer, you can’t just depend on the university of Google (as fun as it may be).
The more you rely on the internet for advice, the longer it will take you to see real results, because a successful growth strategy isn’t a one off....
...the list goes on!
Do's and dont's for building a brand on social media
Copywriting that sells
The fastest way to grow a business
Creative storytelling tips to connect with your audience
B2B vs B2C content strategy
What it really takes to land a job at Google
Digital marketing strategy
SEO best practices that get your content seen
How to scale your personal brand on LinkedIn
What NOT to say in job interviews
That was where I learned what it takes to successfully navigate the tech ecosystem and get hired by some of the biggest brands in the world. It wasn't easy, and there was a LOT of rejection to get to where I am today.
And now, I want to share the tips, strategies and mindset that I have seen work time and time again with clients of all experience levels and backgrounds.
So I went back to school and got my MBA.
This life-changing career move launched me into the tech industry leading global webinars that taught Google Cloud's partners sales and marketing strategy to help them grow their business. From there, I moved over to Meta where I developed product marketing content to help business owners grow their digital reach massively.
When we work together, these values will permeate everything I do so that when we are finished, you are encouraged, inspired and understand what it takes to build a lasting brand that resonates with your audience.
They’ve worked for global businesses, startups & individuals looking to change careers, so I know they will work for you.
Success isn’t final & failure isn’t fatal. It’s the courage to continue that counts
Efficiency is a virtue
Start with the customer
Be flexible & open to change
I built my business on 6 principles that are mission critical for founders and career seekers of all shapes, sizes and backgrounds:
Opportunities don’t happen, you create them.
Growth is a journey, not a destination.
I’m a firm believer in writing your own story. Words are vehicles that allow us to connect, inspire and transform, and I have been cultivating my art for the better part of 2 decades. Pitch decks, Industry Reports, web copy, e-books, blogs, email funnels, resumes, LinkedIn profiles...you name it I’ve done it!
But do you want to know what I love even more than creating amazing content?
Seeing the results it brings for my clients.
My 3 passions in this world are branding, business and boba. You’ll often find me in a boba tea shop slurping down a half sweet black milk tea with oat milk, pearls (and light ice!) while working on my blog or on some new resource for my clients. I love providing as much information and expertise as possible because I believe we grow by sharing knowledge, not overcharging for it.
Ever since I was a child, I’ve been an avid reader. Most Saturdays I can be found in the library (if I’m not at a boba tea bar) diving into a mountain of books. Reading is so much fun and I love learning new methodologies from other industries that I can apply to my business in order to help my clients grow.
Over the years I have spent a lot of working time with producers at origin to help collect the stories that sustainable brands need in order to better communicate their impact. Ever since then, I've been OBSESSED with all things Fair Trade, including coffee, tea, chocolate, sugar, lotion, clothing...the list goes on. I am a firm believer that trade should be relational and not just a transaction, and that profit should never come at the expense of people or planet.
As a citizen of the world who comes from a family of immigrants, I have come to love international foods with a vegan spin. Feijoada, Arepas, Pad Kee Mao, Egusi…I’ll take that over avocado toast any day. The spicier, the better.
Over the years, I’ve earned the reputation as an overachiever who gets results fast.
Throughout my career, I've been fortunate to have worked on a lot of different challenges and come up with creative solutions to solve them, which has given me a toolkit for delivering success to every client I work with regardless of their background or the amount of experience they have.
My mission is to help you transition from an overwhelmed dreamer to a confident action taker with a clear mission and vision, but that can only happen if YOU make the choice to act on your impulse, listen to your inner voice and take that first step towards building the business you’ve been too scared to start.
I can help you turn your goals into reality.
Content that connects you with your target audience across web, email paid or social channels
A resume writer to help you land the roles you KNOW you're perfect for
Insights-packed workshops to motivate your team to scale your business
Whether you want: